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# How to give every post a share image in your site's design
- URL: https://www.magicpages.co/help/features/how-to-give-every-post-a-share-image-in-your-sites-design/
- Published: 2026-11-11T19:34:37.000Z
- Updated: 2026-11-11T19:34:37.000Z
- Description: Turn on share images, and every post you share on LinkedIn, Facebook, X, Bluesky or Slack shows an image in your site's design.
- Author: Jannis Fedoruk-Betschki
- Tags: Help Center & Guides, Features and Benefits

Share images are pictures we make for every post in your site's design: your logo, your colours and your fonts, with the post's title on top. They show up when someone shares a link to your post on LinkedIn, Facebook, X, Bluesky, Slack or in a messaging app.

Without them, Ghost uses the post's feature image, and a post without one goes out with no image at all. You turn share images on in the customer portal, under **Configuration** › **Share images**. In the new portal it's **Share images** in your site's menu.

## Turn share images on

Switch on **Make share images** and save. From then on, every post gets an image in your site's design when you publish it. Posts you already published stay as they are until you ask for theirs, which is further down.

![The Make share images card in the customer portal with its switch on: Every post gets an image in your site’s design when you publish it. 37 posts have one.](https://www.magicpages.co/content/images/2026/11/share-images-switch.png)

We draw the images from what your site already has. **Your brand, as we read it** lists the logo, accent colour, second colour, heading font and body font we found. To change one of them, change it in Ghost: **Open design settings** takes you there.

**Preview** shows your latest post as a link would look on LinkedIn, Facebook or Slack. Pick another post under **Preview with** to try the designs on it.

## Pick a design

Under **Design**, pick one of four:

- **Bold**: your accent colour, with the title in your heading font.
- **Editorial**: a light page with tag, title and excerpt.
- **Split**: your brand on the left, the feature image on the right.
- **Cover**: the feature image fills the card, the title on a shadow.

Split and Cover are marked **Needs a feature image**, because they're built around the post's photo. When you pick one of them, **Posts without a feature image** appears next to **Which posts**. Choose **Bold** or **Editorial** there, and posts without a photo get that design instead.

## Which posts

**Which posts** has two options:

- **Every post** gives each post a share image, including posts that have a feature image.
- **Only posts without a feature image** leaves posts with a photo to Ghost, which shares the photo as before.

## Where your share image goes

By default, the image only shows when a link is shared. **Where your share image goes** lets you use it on your site too:

- **Only when a post is shared** changes nothing about how your site looks. The image is what people see next to a shared link.
- **Also as the feature image on posts without one** puts the image at the top of posts that have no feature image, and on your homepage. A feature image you picked is never replaced.

![Share images settings: Which posts set to Every post, with the hint A social image you pick for a post in Ghost always wins; Posts without a feature image set to Bold, as Cover needs a photo; and Where your share image goes set to Only when a post is shared, with Also as the feature image on posts without one below it.](https://www.magicpages.co/content/images/2026/11/share-images-which-posts.png)

With the second option, **How a post header looks** shows what a post would look like. On many themes the title then appears twice: once in the image and once in the heading. If your newsletter shows feature images, emails about posts without one may show the image at the top too.

If you switch back to **Only when a post is shared**, or turn share images off, we take our images off those posts again. A feature image you changed in the meantime stays. A post someone edited in the last 15 minutes waits until it has been quiet for that long, so we never get in the way of an editor that's still open.

## A social image you set yourself always wins

If you set a social image for a post in Ghost, in the post settings, we leave that post alone. We never replace it, and we don't add ours next to it. The same goes for the image your homepage shows when it's shared: if you set one in Ghost, we don't touch it.

## Create images for posts you already published

**Posts you already published** shows how many older posts have no share image yet, or have one in a design you've since changed. The button next to it carries that number, for example **Create 179 images**.

![The Posts you already published card marked 179 without: 142 have no share image yet and 37 use an older design. You can leave this page while we create them. A Create 179 images button sits on the right.](https://www.magicpages.co/content/images/2026/11/share-images-older-posts.png)

The button waits until your changes are saved, because the images use the saved design. If you picked **Also as the feature image on posts without one**, this also puts the image on every published post without a feature image, which changes how your archive looks on the homepage.

We make up to four images a minute, so 100 posts take at least 25 minutes. The card shows how far along it is and how much time is left. You can leave the page; we keep going. **Stop** ends it after the image we're working on, and you can start it again later from where it is.

## Your homepage gets one too

When someone shares your homepage, the link gets an image in your site's design as well, with your logo and your site's description. Unlike posts, it shows from the next time your site restarts, for example with the next Ghost update, rather than straight away.

## Why an app still shows the old image

LinkedIn, Facebook and most messaging apps keep a link's image for a while after they first see it. A post shared before you turned share images on can keep showing its old image, or none, for days.

You can ask LinkedIn and Facebook to look again. Paste the post's address into the [LinkedIn Post Inspector](https://www.linkedin.com/post-inspector/?ref=magicpages.co) or the [Facebook Sharing Debugger](https://developers.facebook.com/tools/debug/?ref=magicpages.co), and ask it to fetch the page again. Other apps pick the new image up on their own once their copy runs out.

## Who can change share images

Only the account owner or an admin can change share images. Everyone else can look at the settings and the preview.