A Small Change Behind the Scenes: EUR-Based Pricing

Happy 2026! I'm making a change that most of you won't even notice – but I wanted to share the thinking behind it anyway.

Magic Pages pricing is now based on Euros instead of US Dollars.

You'll still see prices in your local currency. If you're in the US, you see dollars. UK, pounds. Japan, yen. That hasn't changed. What's different is the base currency I use to calculate everything.

How Localized Pricing Works

Every month or so, I run a pricing update. The script fetches the latest currency exchange rates, takes our base prices, and converts them into every currency Paddle, Magic Pages's payment provider and merchant of records, supports – with some regional adjustments for different markets.

This means a customer in Brazil sees prices in BRL. Someone in Japan sees JPY. A reader in Poland sees PLN. The goal is simple: show people prices that make sense in their local currency.

Until now, those base prices were set in USD. So every month, when I ran the update, the script would convert from dollars to everything else.

The Problem With USD

I live in Austria. I pay my rent, my servers, my coffee – all in Euros.

But my base prices were in dollars. Which meant every time the USD moved against the Euro, my actual revenue changed. When the dollar dropped 9% this past year (its biggest fall since 2017), my Euro-denominated income dropped with it.

It also had a weird knock-on effect: because I was converting USD → EUR → other currencies, European customers saw their prices shift based on dollar movements. That never quite felt right.

What's Changing

The base prices are now set in Euros:

Starter: €5.50/month (was $6.00)
Pro: €13/month (was $15.00)
Custom: €45/month (was $50.00)

When the monthly pricing update runs, it converts from EUR to all other currencies. For European customers, this means more stable pricing. For everyone else, your local price now reflects EUR exchange rates rather than USD.

For most of you, prices work out about the same. Some might shift slightly due to how conversion rates have moved – but nothing dramatic.

Why Now

The past year made this decision easy. Trade tensions between the US and Europe, tariffs, shifting monetary policies – the dollar has been volatile.

I'd rather not have my pricing tied to geopolitics I can't control. Basing everything on the currency where I actually operate removes one variable from an already complex equation.

It's a small, boring change. But Magic Pages is a European company, with its main customer base in European countries. Basing prices on Euros just makes sense.

If you already have a subscription set up on Magic Pages, nothing will change. Your prices stay the same.

As always, if you have questions about this change, just send me an email or use the chat.

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