Magic Pages has a new look. New logo, new colour palette, new visual identity across the entire website and product.
The previous branding was self-made and served us well for three years. But Magic Pages has grown from a side project to a platform trusted by 1,200+ publishers – and the brand hadn't kept up.
With Magic Pages transitioning from a solo operation to a small team, it was the right time to build something more intentional.
How It Came Together
This has been in the works since October 2025. Mariia, who is now part of the Magic Pages team, developed the brand strategy as a freelancer, defining what Magic Pages stands for, how we communicate, and what we want the brand to feel like. The design execution was then done by Perfectly Boring Studio, who translated the strategy into a complete visual identity.
The goal was straightforward: a brand that reflects the human, personal approach to Ghost hosting that Magic Pages has always been about – but that can also grow with the platform as it evolves.
The new branding is live across the website and customer portal and will be rolling out to remaining touchpoints over the coming weeks.
