Share a post on LinkedIn, Facebook, X, Bluesky or Slack, and the link now comes with an image in your site's design: your logo, your colours and your fonts, with the post's title on top. Until now, Ghost used the post's feature image there, and a post without one went out with no image at all.
You turn it on in the customer portal, under Configuration › Share images. Nothing changes until you do.
Four designs
Bold puts the title on your accent colour. Editorial is a light page with tag, title and excerpt. Split and Cover are built around the post's photo, and posts without one get Bold or Editorial instead. We read your brand from Ghost, so there's nothing to upload.
Your own images stay
If you set a social image for a post in Ghost, that post keeps it. If you'd like, the image can also become the feature image on posts that don't have one, so your homepage stops showing gaps. A feature image you picked is never replaced, and switching back takes ours off again.
Older posts too
Posts you published before turning it on get theirs with one click. We work through them in the background, so you can close the page while it runs.
Everything else is in the help article:
Jannis Fedoruk-Betschki
